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The answer to these questions swiss girls could have major implications for the comfort business. As the country’s comfort creators struggle to make a gain in trend, they’re looking to boost sales and profitability by expanding into beauty. According to a Mckinsey statement, flower and cosmetics are a “flagship” firm that can drive development in many other categories for pleasure brands.
But the plan is not without risks. The packed type can be difficult to crack. And the divisions of a brand often do n’t speak to each other, making it difficult to create integrated marketing and communications campaigns.
The scenario of Burberry, which took its splendor organization in- home under original Ceo Angela Ahrendts in 2013, offers a cautionary tale. The decision to terminate the company’s registration arrangement with Interparfums Sa, which held the certificate for its Montblanc and Van Cleef & Arpels perfume, sent shares of the company tumbling 9.4 per-cent on Sept. 6. Kering’s order of Creed at a 14- times sales multiple in October likewise made investors sit up and take notice.
